Consumers and employees surpass Polish companies on the path to a sustainable future
Every third consumer identifies themselves as a person who values the planet above everything else, 12% more than the global average, EY research shows. This is a major shift of focus within Poland, a leading emitter of carbon in the region. Polish companies, especially in the energy sector, are much less advanced on the path to a sustainable future. Innovative solutions will be the key to development in this area, and Poland has a long way to go: a world leader in manufacturing electric car batteries, Poland has attracted only 0.003% of venture capital funding for the sector. Companies need to abandon the idea of constant growth in favour of sustainable development if the idea is ever to be implemented.
Few people were speaking about sustainable development just a few years ago in Poland, a country which is a leading emitter of carbon in the region. However, in the last few years, Polish society has focused its attention on issues related to sustainable development in a trend that accelerated rapidly during the pandemic.
Every third consumer identifies themselves as someone who above all values the planet, the 4th wave of the Polish edition of the EY Future Consumer Index research shows. The number of people who say the environment is their first priority has even surpassed the number of respondents who first and foremost value price, an unusual phenomenon for such a price-sensitive society that aspires to Western European standards of living while lagging behind Western European incomes. A comparison of Polish attitudes to the global average also reveals an unusual disparity: globally, 31% of respondents value affordability most, while only 18% identify the environment as their number one priority. The shift towards sustainability in Polish society is expected to surge in the future - 35% of respondents in the EY Future Consumer Index have declared an intention to purchase more sustainable products.
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