Today, Digital Transformation in Poland Is Business as Usual
W hat is the current status of Polish innovation and business preparedness for the digital world? Let me illustrate it by describing my morning. First, before 8 a.m., I get a text message from InPost: “Your package is being delivered. Delivery date – this afternoon”, so according to plan since I placed the order the day before. During breakfast, four clicks in the Allegro application – the dog food I’ve ordered will be delivered no later than the day after tomorrow. At 8:30 a.m., I have a telemedicine appointment, and even before it is over, I receive an e-prescription code on my phone. At 10:00 – a virtual coffee with one of my clients, to discuss how their digital transformation is going.
Nowadays, this is not science fiction, it’s just business as usual. It only took two years of the pandemic for the digital transformation to transform both our expectations and our behaviour: no one is surprised by remote working anymore and fast online shopping has become standard, as have virtual visits to offices or banks.
Polish companies rushed to address these new habits and expectations; they had to demonstrate their ability to implement innovation and new technologies. Now “being innovative” or “digital” is not one of the many possible strategies that companies should consider, but a requirement. These days, every company must, in some way or another, be both “innovative” and “digital” if it has any intention of not only developing its business but also, and perhaps most importantly, remaining competitive.
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