The rocket science of being value-based
T he pandemic has forced us to look inward, to take better care of ourselves and each other. It was also a wake-up call concerning the impact of human activity on the world around us. We have renewed our quest for purpose in our personal and professional lives, too.
Soul-searching is also sweeping across the corporate world as companies redefine the purpose of their business activity. The world at large is undergoing profound economic and social changes – do corporations have to have a say and take a stance concerning various issues affecting their customers and workers? Is the corporate mission limited only to making profit and creating value for shareholders?
These questions echo in C-suites as companies scramble to navigate an increasingly complex business environment. Finding the right answers is even more important in the face of changing employee expectations. A McKinsey survey shows that 72 per cent of workers expect purpose to receive more weight in their workplaces than profit.
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