The rocket science of being value-based

Soul-searching is also sweeping across the corporate world as companies redefine the purpose of their business activity. The world at large is undergoing profound economic and social changes – do corporations have to have a say and take a stance concerning various issues affecting their customers and workers? Is the corporate mission limited only to making profit and creating value for shareholders?

These questions echo in C-suites as companies scramble to navigate an increasingly complex business environment. Finding the right answers is even more important in the face of changing employee expectations. A McKinsey survey shows that 72 per cent of workers expect purpose to receive more weight in their workplaces than profit.