Space to develop relationships
Africa is currently one of the most promising markets in the world. In second place with respect to size and population, rapid natural growth has increased the importance of African countries year after year.
Today, the continent is home to more than 1.2 billion inhabitants, but according to the UN, by 2050 the population will have grown to 2.5 billion, and it is predicted to reach 4.5 billion by 2100. Assuming that the countries of this region will continue to develop at a similar pace, in the long term we can expect a dynamic increase in both the number of potential customers and employees. This is extremely important for investors, which is why, as the Polish Investment and Trade Agency, we are constantly monitoring this market and establishing business contacts that we are certain will pay off in the future.
One of our activities in this area is the Polish-African Economic Forum, organised as part of the Polish economic programme at the World Expo 2020 Dubai. The event is a platform for strengthening Polish-African ties in order to build a friendly business environment and deepen economic relations between our markets. The forum is intended to facilitate the expansion of Polish entrepreneurs to African countries. I am confident that through the exchange of experience and a presentation of our mutual potential, we will provide the right opportunities to work with business partners in Africa.
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