Project in Progress: the New Dimension of Insurance
The fundamental value offered by insurers, i.e. security, is today one of the most important and sought-after. To be able to take advantage of this, we must not only retain our capacity to adapt with lightning-quick speed in the face of conditions dominated by uncertainty, but also build future-proof competitive advantages. This calls for the most serious redefinition of the insurance business seen in years. PZU Group, the largest financial conglomerate in the Central and Eastern Europe with assets nearing 90 billion euro, has the potential, experience and new ideas needed to lead these changes and establish new standards for the insurance of tomorrow.
The pandemic, war, global inflation, disjointed supply chains, more cybernetic threats, overloaded health care systems, natural disasters caused by climate change and energy transition. In challenging times, changes take place more quickly and it is easier to diverge from beaten paths and roll out new solutions. We have to utilise the opportunity presented by clients’ growing security needs to ramp up the insurance penetration rate in Poland, which continues to be low when compared to Western European markets.
The End-Game Is to Offer a Solution, not a Product
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