Digitisation and Innovation. No Other Choice
Major responsibilities of technological companies in their dealings with the business community include providing every individual and company with access to capacities offered by digital transformation
The crises of recent years have made each and every one of us realise how important it is to develop long-term and multifaceted resilience. Trusted technologies, competencies and security are essential to the process. Starting with the development of digital organisational culture through to constant learning capacity and courage in experimenting with innovation, organisations are given the option of boosting their flexibility, and skill of effective response to sudden change. Unpredictable developments were indeed best faced by those who began implementing digitisation processes early on. According to a 2022 KPMG report, 99 percent of survey respondents admitted to have observed a positive impact of digital transformation on their profitability and efficiency over the past 24 months.
I have noticed leaders of assorted industries sharing the belief that innovation is the only pathway to overcoming uncertainty on global markets. Innovation is the driving force behind digital persistence – an organisation’s capacity for taking action despite all risk with the use of technology, with a view to achieve business objectives and do more for less. One would be hard-pressed to imagine providing security, supply chain continuity or care for sustainable development without advanced digital solutions.
Microsoft Digital Future Index conclusions have confirmed that digitisation helps Central and Eastern European countries become more ecological, efficient, innovative and competitive. Benefits are obvious: the European data-based economy will be worth EUR 829 billion by 2025, investments in sustainable development and the digital generating up to 5.7 million new jobs across the region by the end of the decade.
Digital transformation efficiency primarily depends on people, and their readiness to engage in continuous learning and master new competencies in times of dynamic digital tools development. Statistics have shown that while Poland has been gaining awareness and maturity in the field, we are found wanting when it comes to competencies – both in terms of expert know-how and basic digital skills of the society as such. Given such an immense disparity, further expansion of the digital talent resource becomes an unquestioned necessity. Educating hundreds of thousands of people at Microsoft per annum, we have observed particular interest in training courses in state-of-the-art technologies, such as Data and AI; specialist cybersecurity courses are extremely popular as well.
The war in Ukraine and exacerbated geopolitical tensions in Central and Eastern Europe and beyond have re-designed the landscape of threats, as it were. Cyberattacks by criminals and state organisations are becoming more frequent and aggressive. The cost of cybercrime to the world economy skyrocketed to EUR 5.5 billion in 2020, doubling the 2015 statistics. Given the aforementioned hazards, continuous cyberhygiene-related education is extraordinarily important. According to the Microsoft Digital Defence Report 2022, up to 98 percent of attempted attacks could be prevented if basic rules and guidelines regarding responsible cyberspace behaviour are observed.
Building resilience and cybersecurity is a long-term process which ought to engage all entities – public administration through to the private sector and all citizens – basing on trusted technologies. Consequently, major responsibilities of technological companies in their dealings with the business community include providing every individual and company with access to capacities offered by digital transformation – as no one has the capacity to handle the scale of contemporary challenges solo or with the use of “analogue” solutions. ©℗
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